David A. Aaker, a marketing professor at the University of California at Berkeley and author of the popular Building Strong Brands (1996), has developed a comprehensive brand identity planning model.
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1 Bibliography Aaker, David A., 1996, Building Strong Brands, Free Press, New York Anderson, David R., Sweeney, Dennis J 1 Daftar Pustaka Aaker, David A. (1995), Building Strong Brands. Publisher. The Free Press. Agung, Nugroho. (2005). Stra David Aaker Ebook - As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a… Keller-Aaker Brand Equity - Free download as PDF File (.pdf), Text File (.txt) or read online for free. David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. 1 Daftar Pustaka Aaker, D.A. (1996). Building Strong Brands. The Free Press, pp. 35, 71. New York. Aliansi Organik Indon
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